• UI design

Project Context
 

• Project Maverick dashboard

Tools Used​
 

• Figma

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Overview

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The Project Maverick Dashboards were created to support Unilever’s FX Football Partnership by offering a centralized, interactive measurement hub. These dashboards present campaign data across regions and timelines, enabling Unilever teams to track the performance, impact, and return on investment (ROI) of their partnership efforts.

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🎯 Objective​

To redesign a centralized dashboard system that:

• Tracks campaign activities and statuses (Planned, Approved, Active, Completed)

• Measures key metrics: Media Value, Financial ROI, Store Activations, Coverage

• Highlights partnership progress for FWWC (FIFA Women’s World Cup)

• Allows Unilever to evaluate real-time impact in one unified place

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𓂃🖊 Redesign Goals

To guide the redesign, let’s aim for:

1. Hierarchy & Focus - Emphasize what's important: KPIs & campaign status

2. Scan ability -  Users should get insights in under 10 seconds

3. Consistency - Use modular cards, fixed filters, aligned grids

4. Responsiveness - Mobile-friendly layout

5. Brand Alignment - Reflect Unilever’s brand palette and tone (clean, confident, corporate)

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