Ideation Behind the carousel:

 

The Manish Malhotra Carousel bridal collection ad was designed with a strong narrative that revolves around powerful women taking charge of their lives and making a new beginning by getting married. The collection was created with the intention of empowering women and helping them feel confident and beautiful on their special day.

 

The ad showcases the stories of these strong women, highlighting their journey and showcasing the emotions and excitement that come with getting married. By creating a relatable story and showcasing the collection's unique features and designs, the brand aimed to create an emotional connection with the audience and inspire them to aspire to wear the collection themselves or for their daughters to wear it in the future.

 

Overall, the ad was a powerful tool to position the brand as a symbol of empowerment and confidence, while also showcasing the collection's unique features and designs. By combining a compelling narrative with beautiful imagery and excellent product design, the brand was able to create an ad that resonated with its audience and helped establish a strong emotional connection with them.